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Ohai my name is Jane, and I am 7x2 but not fourteen.

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© 7x2, 2011

The Commercial Break

posted on 20.3.09, at 15:18.

Some advertisements take up as much effort, money, resources and love to make as a TV programme. Especially for TV ads.

It is just that most people do not appreciate such commercials. People watch them, get entertained, and forget them quickly. They hardly have any long-lasting impact on people. Sort of like, having sex with prostitutes whose names you won't even remember the next day.

Here's a typical scenario:
Your favourite TV programme gets long and draggy. You feel like you cant take it anymore. You're quite dying of boredom and tiredness when suddenly the commercial break cuts in. You thank god for a change in scenes - something refreshing and funny is playing on the TV at last. And boy, it's a new commercial playing. How funny, cute and novel! You have a good laugh, you tell your friends about this new commercial you've seen. It triggers you to look up more about it and you talk and laugh about it for the rest of the month.

Then a few weeks later, you're watching your TV programme again. You realise that it isn't that bad after all. It is after all, your favourite TV show. That was just a period of bad scripting, but now the plot is back. The story is more intense than ever before and you fall back in love with the show. How you've missed it. The commercial continues to play during the break, you get a few good laughs, but that's about it. It's always the same. Slowly, the commercial disappears off airtime but the TV programme continues to entice you.

After not seeing the commercial for such a long time, you forget about it.

Couple of months later, the same company produces another commercial, funnier and better than the previous one. It plays more frequently on air, and you often stop to just enjoy the commercial. It is entertaining and you watch it over and over again on youtube, but your mind is always on the TV show and its awesome story development, for it has so much more substance than a mere short entertaining commercial break. You talk to your friends about the TV programme, not the commercial. Because your TV programme is so much more important.

It is so easy for you to just indulge in the entertainment value of this short-lived commercial and then, conveniently dismiss it. And then, you go back to watch your favourite TV show which you have been "loyal" to for the past two years.

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